If by any chance an Ad fails to load in front of a user it might result in loss of revenue to the business website. This is because impressions are only counted if an Ad loads & display in front of the user.

If your website relies on Ads to generate revenue then adding anchor links can reduce the number of impressions and clicks.To make sure the visitor doesn’t abandon your website immediately you can redirect them to the previous reading location so they don’t lose track.

Although anchor links speed up the process of finding data for visitors by reducing the scrolling time, it indirectly affects the average time a visitor would spend on your website, as chances are they might abandon the site no sooner they are done reading what they want and forget the starting position from where they navigated.

This can help boost your CTR as users might end up noticing something useful to them that wasn’t covered in your meta title or description.

Another advantage is that at times, Google takes these anchor tags into consideration while displaying the results on the search engine.

For example, an online user guide for a specific product or a tutorial.

Helps organise the content on the website in a systematic manner, especially if the content is long.

If a reader wants to read a particular section they can directly jump to it instead of scrolling all the way down. Say, for example, your website blog has really long but informative articles.

Anchor links help enhance the user experience.

Anchor links help ease the transition of going from one part of the webpage to another especially in a long post.Īdvantages and Disadvantages of an Anchor Link Advantages So let us begin! What is an Anchor Link?Īnchor links also known as jump tag/jump menu links or table of contents, are links that enable you to jump to a section within the specified linked page instantly. In this article, we’ll cover what is an anchor link, benefits of anchor linking and how to create anchor links. However, there is another type of linking and this isn’t really related to SEO or how to boost your website ranking but is equally important as it can improve the user experience on your website. We have covered the different kinds of linking a lot on our blog, right from internal linking to backlinking for SEO purposes.

Wordpress anchor links not working